Privacy Policy

Privacy Policy
Last updated: May 18, 2025

This Privacy Policy describes how Serephine (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from aurine-beverly.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When we do, we will post the updated version on this page and update the "Last updated" date accordingly.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. This may include:

Information You Provide Directly:

  • Contact details: name, address, phone number, email

  • Order details: billing/shipping address, payment confirmation

  • Account credentials: username, password, security questions

  • Customer support interactions

Information We Collect Automatically:

  • Device and browser data, IP address, pages visited, interaction data

  • Via cookies, web beacons, pixels, or similar technologies

Information We Receive from Third Parties:

  • Shopify (e-commerce platform)

  • Payment providers

  • Fulfillment or logistics providers

  • Marketing or analytics platforms

We use your data to provide and improve the Services, fulfill orders, support communication, comply with legal obligations, and secure our platform.

How We Use Your Personal Information

  • Order Fulfillment & Customer Service

  • Marketing & Advertising

  • Fraud Detection & Security

  • Communication & Support

Cookies

We use cookies and similar technologies to enhance user experience, perform analytics, and run targeted advertising. For Shopify cookie details, visit:
https://www.shopify.com/legal/cookies

You can control cookie usage via browser settings. However, this may affect site functionality.

How We Disclose Personal Information

We may share your information with:

  • Vendors providing services (hosting, payment, analytics, logistics)

  • Affiliates and marketing partners

  • Legal authorities if required

  • In the event of a merger or sale

We do not sell or share sensitive personal information without your consent.

User Generated Content

If you post product reviews or other content publicly via the Services, it becomes publicly accessible. We are not responsible for how others use this information.

Third Party Sites and Links

We are not responsible for the privacy practices of external websites linked from our Site. Please consult their privacy policies.

Children’s Data

We do not knowingly collect personal information from children under 16. If you believe a child has provided us data, contact us to request deletion.

Security and Retention

While we use reasonable security practices, no system is impenetrable. Retention periods vary depending on legal obligations, business needs, and user activity.

Your Rights

Depending on your location, you may have rights including:

  • Access / Know

  • Delete

  • Correct

  • Portability

  • Opt-out of Sale or Sharing

  • Restriction

  • Withdraw Consent

  • Appeal

You may also opt out of marketing emails at any time by clicking "unsubscribe."

To exercise your rights, contact us using the details below. We may require verification.

Complaints

If you’re unhappy with how we process your data, please contact us. You may also lodge a complaint with your local data protection authority.

International Transfers

We may transfer your data outside of your country, including to the United Kingdom and third-party service providers. These transfers rely on approved legal safeguards such as Standard Contractual Clauses.

SMS Privacy & Consent

We value your privacy and only use your data to send transactional and promotional SMS messages when you opt in. This includes order updates, reminders, and marketing. Your consent and data are not shared with third parties, except as necessary to operate our SMS program.

Cookies may be used to track shopping behavior and trigger SMS reminders if you abandon checkout.

Contact

If you have any questions or requests regarding your data, please contact us:

Serephine / FROZOA LTD
71–75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
Email: support@serephine.com